Paul and Trey, thank you for your thoughts about how to make the workers’ compensation campaign most effective in the midst of COVID-19.
We’ve talked through ideas as a team and have come up with an approach that we believe will ensure your campaign is sensitive to what’s going on in the world and also make potential clients feel confident that your main priority isn’t to just get compensation.
Our thoughts are to remove the word “compensation” in the body text of our ads, substituting language of help and assistance. The concept of “There’s enough to worry about during these difficult times. We’re here to take care of you as much as we can.” is something we believe will be received well by people who, yes, are dealing with the societal changes associated with the coronavirus, but also have legitimate claims they need help with.
In regards to the mission video, the way the campaign is structured already uses the video to position Hammack Law Firm as a compassionate team of people who care more about each individual client, and less about money. We believe it would be more beneficial to keep the mission video focused on retargeting.
Please feel free to ask any questions and provide additional feedback.